Everyone loves change. Creative technology, innovation, new perspectives and best practices all drive change. And usually for the better. It makes our lives simpler and keeps things exciting. We’ve seen this change in the sales and marketing industry. From the coming out of mega shopping malls that sensationalized the retail industry, to the emergence of the online channel as a borderless and virtual sales and marketing tool, we’ve seen the number of ways for companies to sell their products and services and market their brand increase every year.
But although these new channels offer unlimited scalability (on paper) and resultant cost savings, we’re not sure they offer the personal touch that the sales and marketing techniques of yesteryear did; the chance to interact face to face and provide a truly personable and satisfying sales experience. That’s why we love our business. What we do is timeless. The best way to build strong and lasting customer relationships continues to be the way it was done a hundred years ago: face to face.
And it’s not just us reminiscing. The direct marketing industry – of which face to face sales accounts for a significant majority – has grown from a $7 billion industry in the 1950s to one that generates over $30 billion in sales every single year. And it’s growing.
So, while change is great, we love the idea that some things are best done the way they’ve always been done. In the case of our business, face to face.
Our sales and marketing professionals, territorial managers and corporate executives share this passion and enthusiasm because they’ve experienced the rewards – and financial success – of doing this firsthand. Now we want you – our future employees, our prospective clients and our many customers – to know more about what we do and why we love doing it. So, we’re going on a creative binge to spread the word and tell everyone the field sales industry is not the figment of someone’s 1950’s imagination but one of the largest and most successful sales and marketing channels out there.
I guess you would say that we want to change this industry without really changing a thing. Enjoy our work!
